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Video in email is here… Adestra announce partnership with Liveclicker Video...

  Many years ago, the concept of video in email wasn’t such a problematic feature to contend with, as it was widely supported both on desktop and webmail clients. Those days weren’t around for long...

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Will you survive Halloween emails?

I’m sure you’ve already had some, the emails that proclaim a link to Halloween which is tenuous to say the least. It does seem that any holiday, not just Halloween, is an excuse for some companies to...

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Email client detection – how much do you really know about your email...

One of the most powerful features you can use for campaign optimisation is email client detection reporting. Knowing which email clients your recipients are using is hugely important when planning...

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Embedding video into your email – will it work?

Video in email is a common topic of discussion with clients, but it is often shrouded in mystery… will it work? Or won’t it? Which email clients support it and which don’t?  Many of  us use a static...

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